Our Story
Family Is Not Always Blood.
Sometimes It Is Choice.
Engström & Co. is named in honour of my Swedish family, Anna-Marie, Anders, and Jonas Engström — who became my family through kindness, trust, belief, commitment, and consistency.
I was born into difficult circumstances in Ethiopia. Growing up I learned that family can also be something people choose to give.
The Engström family gave me stability when life felt uncertain. "You come across to us as confident and intelligent," they told me. They believed in me and taught me to always believe in myself, respect myself. Alongside them, many others — aunts and uncles — became guiding lights throughout my life.
Engström & Co. exists to honour those people. It is built on one belief:
My faith and my experiences have shaped how I understand wholeness. The idea of unity within diversity inspired how I think about human wellbeing: mind, body, and spirit are different dimensions of our lives, yet they flourish when they work together.
That idea became the foundation of Sync Wellness — and of everything Engström & Co. will build.
Technology should illuminate human potential.